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- Government Spending As mentioned in the political factors, government of the country is running deficit budgets. - Intellectual Property Rights and Patents Protection Before entering new market Chocolate Gourmet should focus on the environment for intellectual property rights. Chocolate Hawkins should build a strategy that can integrate societal values, infrastructure, and Chocolate Hawkins business model. - Intellectual Property Rights Protection Chocolate Hawkins should assess the level of protection that intellectual property rights get under the legal system of the country. Research Methodology 4. Of course, the format of the presentation barred us from discussing how the acquisition of Kraft Foods will affect company performance in the future. It is commonly used in desserts, confections, and as a flavouring ingredient in various foods. PESTLE ANALYSIS TECHNOLOGICAL ANALYSIS The Goya chocolate has a global supply chain. In doing so, theyre committed to being more transparent about the ingredients. Consumer consciousness regarding the health benefits of eating high-quality chocolate, which remains the key driver of the market. The market size for Switzerland Chocolate in 2021 was estimated at around USD 1.63 Bn. The Hershey's Company is the largest chocolate manufacturer in North America and yet they've hit major setbacks both politically and economically. Health trends: The UK government has launched several campaigns in recent years to promote healthy eating, which may impact the marketing and consumption of chocolate products. - Segregation of Political Responsibilities between Different Government Agencies There are numerous government agencies which reduces the risk of overwhelming pressure by one agency. - Transparency & Digital Drive Chocolate Hawkins can use digitalization of various processes to overcome corruption in the local economy. Rocky Mountain Chocolate Factory, Inc. PESTEL analysis is a strategic tool to analyze the macro environment of the organization. The three inter-related environments are industry environment in which the company operates in, the geographic market or country in which company operates, and wider socio economic / macro environment. Industry Report.pdf - Chocolate Industry in Italy PESTEL Analysis of For example if the supply chain is not flexible it can lead to bottlenecks if shipments from one part of the world are delayed because of sudden climate shift. It first sold its items in United States in 1905. An Analytic Study of Organic Food Industry as Part of Healthy Eating Habit in Turkey: Market Growth, Challenges and Prospects. Hersheys has dedicated commitments in social responsibility. Hotel Chocolat Group Plc PESTEL & Environment Analysis - Essay48 - Attitude towards Authority Various cultures in different part of the world have different attitude towards authority. Chocolate Gourmet should consider the fact that at deficit levels of United States in an emerging economy can lead to rampant inflation and serious risks of currency depreciation. This lack of clarity and responsibility highlights the company's failure to take action despite having all the resources and power to reduce child labour. Chocolate Hawkins needs to be careful about building marketing strategy that is dependent on Purchase on Credit consumer behavior. They're advanced in telecommunications yet follow a patriarchal family system. The leading chocolate producers in Japan are Lotto Group, Meiji Seika Kaisha Ltd, and Ezaki Glico which, in 2008, had market shares of 22%, 22% and 21%, respectively. The three inter-related environments are industry environment in which the company operates in, the geographic market or country in which company operates, and wider socio economic / macro environment. environmental. Some of the economic factors that Chocolate Gourmet should evaluate both in the present market and one in which it wants to enter are inflation rate, GDP growth rate, disposable income level etc. Chocolate Gourmet should do a primary research regarding how much time it often takes to conclude a court case in the country given the sort of legal challenges Chocolate Gourmet can face. Brexit: The UKs departure from the European Union may have an impact on the chocolate industry, such as changes in trade agreements and regulations. - Democracy & Other Democratic Institutions According to Linda A. Hill, Alison Berkley Wagonfeld the democratic institutions are needed to be strengthened further so that business such as Chocolate Hawkins can thrive in an open, transparent and stable political environment. - Laws regarding Monopoly and Restrictive Trade Practices As a new player Chocolate Gourmet shouldnt be worried about the monopoly and restrictive trade practices law. Switzerland Chocolate Market Report 2023 (Global Edition) For example Uber employment system is not consistent with French laws and it is facing challenges in the country. Economic factors of a country and region have a direct impact on the potential attractiveness of a given market. Lindt PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. Sample Complete Report This is the sample complete report which will give you a glimpse of what your complete report will cover after purchase. PESTLE Analysis: The Macro-Environmental Analysis Explained - Consulterce Business Analysis: Kirkland - 988 Words | Internet Public Library Required fields are marked *. Market Segmentation 13. Cadbury is synonymous with chocolate consumption worldwide. In Asia authority is respected while in west it is something to rebel against. -Kew raw materials are sourced from local suppliers. And although theyre doing better financially in 2018 compared to the disastrous year of 2015, the company is not on the hunt to increase expenses just yet. - Per Capita and National Carbon Emission What is the per capita carbon emission of the country and what is the overall level of carbon emissions of the country. - Work Force Productivity Work force productivity in US has grown by 25-30 % in last two decades even though the salaries are not reflecting those gains. 2. . Traceability: Technology such as barcoding, RFID (radio frequency identification), and blockchain are being used to enhance traceability of the chocolate supply chain, from cocoa bean to finished product. Choosing the vision, mission and the reason of existence for Chocolate Hawkins. PESTLE analysis | Factsheets | CIPD Discover what PESTLE means, and use our PESTLE analysis template and example to understand the external influences on your organisation. - Government Spending As mentioned in the political factors, government of the country is running deficit budgets. Chocolate Gourmet can make strategies based on the stable political environment. Recent moves in this regard include the use of pathogen testing systems and filing patents for heat-resistant chocolate. PESTEL analysis for the chocolate confectionery industry in Italy shows that there are 4 major factors impacting the overall market environment. Pestle analysis of confectionery industry. Pest analysis of Chocolate Gourmet can borrow cheaply under such circumstances. * Cadbury 's occupy about 72% of the chocolate /confectionery market with Dairy Milk Five Star Perk Gems * The organized sector in chocolates constitutes 40%. 2. - Level of Acceptance of Technology in the Society Chocolate Hawkins has to figure out the level of technology acceptance in the society before launching new products. A Chocolate Industry Project Report - SlideShare It can enable Chocolate Gourmet to hire skilled workforce at competitive salaries. Examples Of Pestle Analysis Of The Philippines - 1354 Words | Bartleby They include political policies and stability as well as trade, taxation and fiscal policies ". Global Chocolate Market Size & Share Analysis Report, 2030 Here's the SWOT analysis of Mars Incorporated which is an American multinational company primarily engaged in production and marketing of confectionery. Execution of the strategy and building a feedback loop, using which managers at Chocolate Hawkins can fine tune processes and strategies going forward. They also have the Nourishing Minds program, designed to provide children with basic nutritional needs. Amul Chocolates also . - Time Taken for Court Proceedings Even if the country has best of the laws, it doesnt mean much if they cant be enforced in a timely manner. The implication for Chocolate Gourmet is that it can boost sales of its product in short run but also expose Chocolate Gourmet to medium term forex and currency depreciation risks. PEST Analysis of Cadbury Feel free to connect with us if you need business research. Tax rates were also terrible, according to Mr. Bilbrey. Yasemin Oraman. The full-year net sales increased by 1 percent, even though the four-quarter net sales dropped by 1.6 percent. But on the flip side it does increases both time and cost of doing business and getting certifications and clearances. Cadbury is identical with the consumption of chocolate on a universal basis. In this section, we present a brief analysis of each element in relation to the . Political Factors: " These factors determine the extent to which government and government policies can affect an organisation or a particular industry. - GDP Trend & Rate of Economic Growth The higher GDP growth rate signals growing demand in the economy. Mostly the unusual macroeconomic winds and generic challenges caused sales problems. The government of each party has adhered to the treaties done by previous governments, so there is a consistency in both rule of law and regulations. Called consumer trips by the company, buying in stores went down by 2 percent that year. This analysis helps businesses to make informed decisions and take advantage of opportunities while mitigating potential risks. - Judiciary Independence In the matter of commercial and business decisions, judiciary of the country is independent to a large extent. PDF The Highs and Lows of Startups in The Cannabis Industry: a Pestle PEST ANALYSIS The PEST analysis is a useful tool for understanding market growth or decline and as such the position potential and direction for a business. It factors in temperature, rotations, pressure, and other necessary measurements to make the perfect candy. Some technology factors affecting the chocolate industry in the UK could include: Automation: Chocolate manufacturers in the UK are increasingly adopting automation technology to streamline their production processes and reduce labor costs. - Integration of Technology into Society & Business Processes Uber failed in China because it tried to enter before smartphone were widespread in China. Lindt & Sprngli SWOT & PESTLE Analysis | SWOT & PESTLE Different countries have different attitude towards health and safety so it is better for Chocolate Gourmet to conduct a thorough research before entering the market. Report Overview The global chocolate market size was estimated at USD 113.16 billion in 2021 and is anticipated to grow at a compound annual growth rate (CAGR) of 3.7% from 2022 to 2030. Other factors may include regulations related to sustainability and greenhouse gas emissions, consumer demand for ethically and sustainably produced products, and the availability and cost of renewable energy sources. In 2015, the company blamed American consumers for not buying more chocolate. Cadbury PESTLE Analysis, as Smooth as It's Chocolate And while Dairy Milk chocolate and Trident Gum sold well, other brands like Halls also saw a rise in their annual sales. INDUSTRY ANALYSIS PESTEL Analysis Economic Factors The Philippine economy is progressively increasing according to the World Bank Org. PESTLE Analysis of Soap Industry in India, PESTEL Analysis of Starbucks in Philippines. The total retail value of the U.S. market for chocolate was estimated at $13.7 billion in 2002, a 10.2% increase from 1998. - Attitude towards Health & Safety The attitude towards health and safety is often reflected in the quality of the products and cost structures of manufacturing processes. Chocolate Hawkins can leverage this trend to expand the market beyond its traditional customers by employing a differentiated marketing campaign. The revenue in the chocolate market is projected to reach 340243.54 tons in 2022 and the market is expected to register a CAGR of 5.90% in terms of volume. Looking forward, IMARC Group expects the market to reach US$ 4.1 Billion by 2028, exhibiting a growth rate (CAGR) of 8.8% during 2023-2028. Managers at Chocolate Hawkins need to examine three inter-related environments in order to come up with an effective strategy. Business do face problem when the conflict is between public interest and proprietary technology similar to ruling in South Africa where government & judiciary allowed generic AIDS drug irrespective of patents of global companies. - Level of Household Income and Savings Rate Increasing consumption and stagnant household income in United States had led to credit binge consumption. It is written by Linda A. Hill, Alison Berkley Wagonfeld and shed light on critical areas in field of Organizational Development, Creativity, Entrepreneurship, Leading teams, Product development that the protagonist in the case study is facing. By last estimates, the 8 Cadbury factories in the UK had employed 3,000 workers. - Technology transfer and licensing issues for Chocolate Gourmet laws and culture of licensing of IPR and other digital assets should be analyzed carefully so that Chocolate Gourmet can avoid shakedowns and IPR thefts. The chocolate industry has to anticipate the outcomes of their business operations in such a way that are in abidance with the rules and regulations made by the government of the country. According to an estimate, her annual GDP was 1.375 trillion US dollars in 2020. - Societal Norms and Hierarchy What sort of hierarchy and norms are acceptable in society also influence the types and level of consumption in a society. - Attitude towards Authority Various cultures in different part of the world have different attitude towards authority. Developing strategies that can capitalize on Chocolate Hawkins strengths and help mitigate weaknesses and impact of threats of macro-environment. Sep 2014. If youve ever enjoyed the classic Hersheys, Kit Kat, or Reeses Peanut Butter Cups, then youve been a consumer of the Hersheys Company. It is also imperative to use technology to create competitive advantage in the industry. It can enable Chocolate Hawkins to hire skilled workforce at competitive salaries. "Tasting Empire: Chocolate and the European Internalization of Mesoamerican Aesthetics." The American Historical Review 111 (3):pp 660 Odijie, E.M., 2016. South Africa Market Research Reports Industry Analysis and Trends In PESTEL analysis, you develop a detailed description of a company's macro-environment in terms of political, economic, socio-cultural, technological, environmental and legal factors as well as their effects. Some of the technology trends that are impacting the macro environment are developments in artificial intelligence, use of machine learning and big data analytics to predict consumer behavior, growing importance of platforms over service providers etc. There is consistency in both policy making and implementations of those policies. For example most of EU countries now want the EU citizen data to be saved in EU countries only. All of this is rudimentary and basic, but playing the blame game doesnt leave a savory taste in consumers mouths. Thus significantly impacting the ability of Chocolate Gourmet to build sustainable competitive advantage SWOT analysis of Cadbury 12. - Foreign Exchange Rate Number of companies have incurred losses in past few years because of forex risk in Venezuela, Brazil, and Argentina. Then they scorned the dollar. The conditions of a country affect the businesses within it, and PESTLE analysis helps these businesses understand the possible effects . 988 Words4 Pages. This can help Chocolate Hawkins in numerous decisions such as plant location, product development, and pricing strategy. Chocolate industry Presentation - SlideShare PEST/PESTLE Analysis - ACCT/FIN_420: Cannabis: Challenges and - Influence and Effectiveness of Environmental Agencies The role of environment standards enforcement agencies is critical in safeguarding norms. -Recycled, recyclable and biodegradable packaging. Free Summary Report This report contains the table contents only. Along with this, there are a few Environmental and Technological factors that contribute and influence the macro environment. We will make special emphasis on Cadbury UK, as this is where the company originally began. Our Twitter PESTLE analysis highlights the external factors, like political, economic, social, and technological ones, Cybersecurity is an increasingly important field of work. One such act is called Shared Goodness; the company promises to keep communities, children, and the planet aligned with their business. Hersheys also adopted technology to move people further down the grocery aisle. Higher inflation may require Chocolate Hawkins to continuously increase prices in line of inflation which could lead to lower levels brand loyalty and constant endeavors to manage costs. Much of this gain in retail value could be attributed to a shift of U.S. consumers toward higher priced chocolates. . Some political factors that can affect the chocolate industry in the UK include: Trade policies: Changes in trade policies and tariffs can affect the cost and availability of raw materials, as well as the export and import of finished chocolate products. Some of the political factors are governance system, democracy & institutions, military coup chances, probability of armed conflict, law and order in market etc. SWOT analysis of Amul Chocolates. - Attitude towards Health & Safety The attitude towards health and safety is often reflected in the quality of the products and cost structures of manufacturing processes. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of The Hershey Company. Until 2025, the chocolate confectionery market in South Africa is forecast to reach 1.03 billion USD (in retail prices), thus increasing at a CAGR of 5.98% per annum for the period 2020-2024. Although it took up aisle space, if it leads to creates even one sale, its worth the price to retailers and Hersheys. Global Chocolate Market - Size, Outlook, Trends and Forecasts (2019 - 2025) PEST is an acronym that stands for Political, Economic, Socio-cultural and Technological. - Employment Laws What are the employment laws in the country and are they consistent with the business model of Chocolate Hawkins. Save my name, email, and website in this browser for the next time I comment. - Fiscal and Monetary Policies The Republican government tax break culture has increased the deficit and it can lead to fiscal trouble for the economy in coming years. These factors are Political, Legal, Economic and Social. In 2015, the Hersheys Company surfed upon a sea of negatives. Japan is a small, but articulate, country. Temperature greatly affects the condition of the licorice; too much heat makes it heavy, while too much cold makes the candy lighter. If the legal system is not strong then Chocolate Hawkins can face numerous challenges from consumer petitions to shakedowns from authorities. Employment laws and regulations, such as those related to minimum wage, working hours, and health and safety. Published by HBR Publications. The Hershey Company is adopting new technology to create better treats. Pestel analysis of chocolate industry england Free Essays - StudyMode - Government Regulations and Deregulations The government is adhering to all the rules and regulations under World Trade Organization norms. Quality control: Advanced technology such as spectroscopy and X-ray analysis are used to improve the quality and consistency of chocolate products.