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In the past week, they sawover 24million, more than 14,000 times what's expected. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward. Data from Next Big Sound, a music data analytics company owned by Pandora that powers the Social 50,indicates that when you look at the average amount of activity per fan, K-pop fans seem to be in their own league. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. Hope it can give you helpful insights or interesting facts about K-pop. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. Profit from the additional features of your individual account. K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. Although its not easy for a foreigner to learn the Korean language, this is not a boundary for international fans to learn the Korean language and culture. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. Of course the survey is not representative of "every" BTS fan from around the world, but academics can only dream of getting close to half a million respondents for their research. Various kinds of merch can be found in the form of light sticks to an album. Japan, the second largest music market after the United States, has a massive K-Pop following. You can also find the Tableau Public visualization dashboard I've created to support this article. Because of the uniqueness of the videos, the audience has the freedom to create their own speculation towards the artists work. Show publisher information 3. Following them, there are 35% of the respondents believe K-pop is time-consuming. However, the popularity of the kpop genre is that as been spreading across the nation. Benarkah Fans KPop Terbesar ada di Indonesia? - KOMPAS.com For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. "Popularity of South Korean Pop Music (K-pop) Worldwide in 2021. How BTS ARMY raised $1 million for Black Lives Matter You need at least a Starter Account to use this feature. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pop's preferred demographics. (Fans voted by tweeting the hashtag #BTSBBMAs. ", How Koreans are reacting to the news of Russia invading Ukraine, wow brave girls really has a lot of male fans. Nationwide, nearly 2 out of 3 (63%) people between 13 and 49 have heard of the terms "K-pop" or "Korean Pop." While awareness was highest among Gen Z (teens 13-17) and Millennials (Adults 18-34), nearly half of all Gen Xers (adults 35-49) are aware of K-pop, showing that this body of music is making an impact across all ages. K-Pop Activism and U.S. Politics, Explained - Vulture However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. Although the term includes music of a variety of stylistic origins, it is often associated with so-called K-pop idols. Top 15 Instagram Updates By K-Pop Idols (1st Week Of March 2023), 18 Pairs Of K-Pop Idols And Korean Actors Who Have The Cutest Friendships, K-Pop World Tour Guide And Schedule (March 2023), [Update] March 2023 K-Pop Comeback/Debut Schedule, 6 Female K-Pop Idols Who Share The Name YuNa, Hanteo Music Awards 2022: Results And Winners, Top 33 Most Followed Korean Actresses On Instagram & Other Korean Actresses' Instagram, Top 34 Most Followed Female K-Pop Idols On Instagram & Other Idols' Instagram, 7 Female K-Pop Idols Who Look Stunning In The Hime Cut. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. A K-pop stan is simply an enthusiastic and active fan of Korean pop music (stan means ardent fan)often you'll see them on Twitter with their picture changed to one of their heroes. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pops preferred demographics. We believe this is somethingthat should be reflected on the charts.". Bieber saw close to 390,000 mentions in the past week, while he was expected to see right under 100,000. A paid subscription is required for full access. Music Business, Data Analytics, and Culture Insights From Chartmetric, Youve successfully subscribed to How Music Charts. Accessed March 04, 2023. https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/. How K-Pop Stans Became an Activist Force to Be Reckoned With What do you want to do? Most fans really are early teens or in the 20s range. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. A Survey Report on Kpop Fans in Indonesia - JAKPAT Over the past two months, Swift averaged around 91,000 Twitter mentions per week. In part, this is due to South Koreas position as an economy driven by exports. Audiences who are 45-54 years old make up 7% of traffic to the site. account, CJ, says that there is a team of seven people who run the BTS on Billboard! This game allows players to create or direct their own stories through the members of the BTS. Lisa Manoban, Hirai Momo, Myoui Mina, Minatozaki Sana!How are non Koreans changing the Kpop industry! K-pop acts take up the three top spots on Billboard's Social 50 Chart. Get full access to all features within our Business Solutions. How K-Pop Fans Actually Work as a Force for Political Activism in 2020. Data Shows BTS Is Gaining More Diverse Fans And Growing In - Kpopmap How K-Pop Fans Actually Work as a Force for Political Activism in 2020 With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. Use Ask Statista Research Service, respondents who experienced South Korean cultural contents, *This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Australia, United States, Brazil, Argentina, France, UK, Russia, Turkey, UAE, and South Africa. In 2019, that number is 39%, with the percentage of fans aged 24-35 growing from 16% to 27% of those searching for tickets to see BTS on Vivid Seats. FYI, this is . K-pop stans took on Trump in Tulsa, now they're after the White House "Popularity of South Korean Pop Music (K-pop) in The United States in 2019. Screaming Fangirl. statistic alerts) please log in with your personal account. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. In addition, K-Pops openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. Tentu, hal ini belum bisa dikonfirmasi. Korean Foundation for International Cultural Exchange. (2022). FYI, this is my first ever data analytics project, so please feel free to put any comments and feedback for me. In Korea, kpop is generally aimed at girls and women between the ages of 15-30. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. Youve successfully signed in. An Analysis of Country Music Lyrics, Part 1: What More Country Songwriters Means for Country Music Lyrics, How Crash Adams Leveraged YouTube Shorts to Supercharge Their Growth. Korean Studies Center | K-POP ONLINE SURVEY - PRELIMINARY 10.14.20. Sasaeng fan - Wikipedia For an artist with Exo's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. Get full access to all features within our Business Solutions. It is expected that the majority of male idol fans are female, and the majority of female idol fans are male. BLACKPINK Attracts Younger Female Audiences, According To - HELLOKPOP Available: https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/, Popularity of South Korean pop music (K-pop) worldwide in 2021, Available to download in PNG, PDF, XLS format, Music industry sales revenue South Korea 2014-2020, Reasons for K-pop popularity worldwide 2021, Favorite South Korean singers and groups worldwide 2021, Popular music genres South Korea 2021, by country, Monthly spending on K-pop worldwide 2018-2021, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, K-pop female artist album sales share in South Korea 2022, Sales revenue of HYBE's main subsidiaries 2021, by subsidiary, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, K-pop male artist album sales share South Korea 2022, Leading boy group/band digital singles on the Circle Digital Chart South Korea 2022, Number of songwriting credits in South Korea 2013-2022, by BTS member, Most followed K-pop artists on Instagram South Korea 2022, by follower count, Most followed K-pop artists on Twitter South Korea 2023, by follower count, Main K-pop artists on TikTok in South Korea 2022, by followers, Most followed K-pop artists on Spotify South Korea 2022, by follower count, Most followed K-pop artists on YouTube South Korea 2022, by subscriber count, Amount of Billboard Music Award nominations and wins by BTS in South Korea 2017-2022, Number of American Music Awards wins by BTS 2018-2022, Number of MTV Video Music Awards wins by BTS in South Korea 2019-2022, Number of Melon Music Awards wins by BTS in South Korea 2013-2021, Number of Golden Disc Awards wins by BTS in South Korea 2014-2022, Gaon Music Chart Award wins by BTS in South Korea 2013-2021, Number of Korean Music Awards wins by BTS in South Korea 2018-2022, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Malaysia 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in South Africa 2017, Popularity K-pop genres in Indonesia 2017, Opinions on accessibility of K-pop contents in the UK 2017, Reasons for K-pop popularity in Taiwan 2017, Cafe industry and coffee drinkers in South Korea, Find your information in our database containing over 20,000 reports, K-pop entertainment company with the highest sales revenue. Explore the worldwide phenomenon of K-Pop as we answer the question: Why is K-Pop so popular worldwide? That is about 15,000 more than expected for an artist with her 85 million followers. Television channel is the third most frequent media they access (54.22%), and it includes Korean television channels such as KBS World, Arirang TV, and many more. just 24% belonged to that demographic when tickets to the Map of . While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. In, Korean Foundation for International Cultural Exchange. Show publisher information K-pop fans are now even making fan videos about Anonymous itself. Check out our five best free-to-play Kpop games made especially for KPop fans. Meanwhile, all transgender respondents with a total of 4 people come from the US. Age and Gender Demographics for 8 Groups (2 Viewers) - Kpopsource Philippines has 3rd highest number of K-pop fans in the world - RAPPLER ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) worldwide in 2021 Statista, https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. That would explain Loona's ratio and Twice having more female fans than I expected, Loonas is not so surprising to me personally. In Korea, there is no boy group that has more male fans than female fans as most Korean men would not stan boy groups as its considered strange. Age And Gender Demographics Of K-Pop Girl Group Listeners In South Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. In the past week, they sawover 24million, more than 14,000 times what's expected. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. Your home for data science. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. English translation: According to this list, Brave Girls had the most male fans buying their album at 88.7%, and STAYC had the most females buying their albums at 76.9%. Next Big Sound data scientist Shannon Hughesand designerAnabelle Zee contributed to this report. They have no real life knowledge so they just believe and go hard for anything. BTS and their fans -- the BTS ARMY --deftly ended Bieber's six-year streak to win the Top Social Artist Award at theBillboard Music Awardsto the tune of more than 300 million votes worldwide. Please create an employee account to be able to mark statistics as favorites. (February 14, 2022). A Medium publication sharing concepts, ideas and codes. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. (image via Vivid Seats) Vivid Seats also notes . K-pop has always been associated with complex videos and memorable visuals. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. Korean Foundation for International Cultural Exchange. Spanish tracks and collaborated with local artists. Does It Really Matter If A Lot Of BTS Fans Are 'Little Girls'? - ED Times Dancer at Heart. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. Another data also showed that BTS is one of the most demanding acts in the U.S. compared to other K-Pop groups. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. As for students, it is dominated by age ranging from 15 to 20 years old. Spanish tracks and collaborated with local artists. So, other than TWICE and IZ*ONE, everyone else has mostly female listeners. 's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. At other times,many of their daily efforts are focused on keeping upsocial media engagement to maintain their strong positions on social media-driven Billboard charts. Fans cheer as K-Pop group BTS performs in Central Park, May 15, 2019 in New York City. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. Kep1er Kep1er had a majority female fanbase in album sales, with 74.2% female and 25.8% male. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pops saturation in these markets.